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Comparing your price to someone else's doesn't always win clicks and influence readers. Your audience uses search. They know how to get your product at the best price possible. Readers crave meaningful content, yet marketers continue to settle for price comparisons. Stanford ... Read on…< ! - Posted January 01, 2013 @ 8:00 - - >
On May 18, African penguins join Vancouver Aquarium. These penguins aren't from islands on Benguela Current. They come from zoos, thanks to the Species Survival Plan of the Association of Zoos and Aquariums. Why? They can no longer thrive in ... Read on…< ! - Posted May 04, 2012 @ 12:15 - - >
I'll write more copy for mobile websites, interactive applications and multimedia messages. Mobile marketing is on the rise. Copywriters, editors and search engine experts must learn to adapt. I've discovered and used three key elements to produce effective mobile content. 1. Mobile writing ... Read on…< ! - Posted January 13, 2012 @ 9:00 - - >