Does Mamma Give You Klout?

< ! -  Posted January 26, 2012 @ 9:00  - - >

"Yes, I do. What is Klout?" –Mom via Facebook As a social writer, I engage people. If they're funny, I re-Tweet them. If they're insightful, I like their posts. I share. I vlog. In return, I often receive glowing posts from Mom. This online activity earns a Klout score. Mine is 46. ... read more

Texting Pedestrian Hit by Driven Social Networker

< ! -  Posted January 20, 2012 @ 9:00  - - >

According to Likeable author Dave Kerpen, "Social media drives everything." He's right. I witness a horrific thing. At the corner of Hamilton and Nelson in Vancouver, a woman ignores the orange hand and crosses Hamilton to meet the grill of a car forced to complete a right turn. She falls, jumps ... read more

Mobile Copywriting Doesn’t Mean I’ll Come to You

< ! -  Posted January 13, 2012 @ 9:00  - - >

I'll write more copy for mobile websites, interactive applications and multimedia messages. Mobile marketing is on the rise. Copywriters, editors and search engine experts must learn to adapt. I've discovered and used three key elements to produce effective mobile content. 1. Mobile writing must relate. I help mobile marketing agencies, advertising campaigns and interactive ... read more

Similarities Between Headlines and High Heels

< ! -  Posted January 06, 2012 @ 9:00  - - >

What do headlines and high heels have in common? Headlines and heels can be sexy. They can be pointed or rounded. They can spark conversation or alienate the wrong audience. If your story has legs—or if your legs have a story—the headline one writes or heels one wears must lead the ... read more