Web Marketing Business Blog

Make your words work. Learn how to strike up a conversation online. Find the key to clean, precise web marketing. Business owners, creative teams and marketers find quick tips, good advice and anecdotes here…


Does Mamma Give You Klout?

< ! -  Posted January 26, 2012 @ 9:00  - - >

"Yes, I do. What is Klout?" –Mom via Facebook As a social writer, I engage people. If they're funny, I re-Tweet them. If they're insightful, I like their posts. I share. I vlog. In return, I often receive glowing posts from Mom. This online activity earns a Klout score. Mine is 46. ... read more

Texting Pedestrian Hit by Driven Social Networker

< ! -  Posted January 20, 2012 @ 9:00  - - >

According to Likeable author Dave Kerpen, "Social media drives everything." He's right. I witness a horrific thing. At the corner of Hamilton and Nelson in Vancouver, a woman ignores the orange hand and crosses Hamilton to meet the grill of a car forced to complete a right turn. She falls, jumps ... read more

Mobile Copywriting Doesn’t Mean I’ll Come to You

< ! -  Posted January 13, 2012 @ 9:00  - - >

I'll write more copy for mobile websites, interactive applications and multimedia messages. Mobile marketing is on the rise. Copywriters, editors and search engine experts must learn to adapt. I've discovered and used three key elements to produce effective mobile content. 1. Mobile writing must relate. I help mobile marketing agencies, advertising campaigns and interactive ... read more

Similarities Between Headlines and High Heels

< ! -  Posted January 06, 2012 @ 9:00  - - >

What do headlines and high heels have in common? Headlines and heels can be sexy. They can be pointed or rounded. They can spark conversation or alienate the wrong audience. If your story has legs—or if your legs have a story—the headline one writes or heels one wears must lead the ... read more

Please, No Foreign Characters

< ! -  Posted December 30, 2011 @ 9:00  - - >

Ambiguity arises when words or phrases easily yield more than one meaning. For writers, copy that's open to interpretation can become, often figuratively, a pain in the butt. I open a web application form, which contains fields for input, not a model for software. Fields? Kate Moss? I know, right? The ... read more

What’s Happening on Social Media Day?

< ! -  Posted June 30, 2011 @ 9:00  - - >

It's Social Media Day 2011. Here's what's happening... I posted more pictures of my adorable toddler to Facebook in the hopes of finally convincing the few high school friends I had that I'm still, indeed, a really awesome guy. Google Analytics and Webmaster Tools now track the impact of social media activities. ... read more

Are You Ready for a Two-Piece Bikini?

< ! -  Posted June 29, 2011 @ 9:12  - - >

A message from aggressive fitness emailer Sean Finally-Fit asks, "Are you ready to wear a two-piece bikini?" This reminds me of three things: list knowledge, list segmentation and bikinis. Huh? Email list knowledge is what you know about your list of email subscribers. Email list segmentation divvies up that list to ... read more

Consider SEO and SEM Integration

< ! -  Posted June 27, 2011 @ 17:12  - - >

Businesses aim for success, but few succeed these days without streamlining operations. Your SEO specialist updates website content to stay on page one of Google's keyword search, but the SEM guy's bright idea sends that result to the back of the query. Your SEM specialist changes PPC campaign just as your ... read more

How to Link Your SEO and SEM Efforts

< ! -  Posted June 27, 2011 @ 9:00  - - >

All businesses want success online, but few businesses succeed without getting spanked. Your SEO specialist updates your website content to stay on page one of Google keyword search, but Google updates its algorithms to send you to the back of the query. Your SEM specialist changes your PPC campaign, but your ... read more

The Value of Interlink Conference

< ! -  Posted May 27, 2011 @ 16:11  - - >

I recently had the privilege of assisting my friend and colleague, Shawn Johnston, with website writing for his upcoming conference: Interlink Conference 2011. It's an inaugural event that brings web professionals together to share ideas. Why do I want to share this event with you? Interlink Conference 2011 reflects the teamwork ... read more