Happy Hallow… May Day…
Still haven’t blogged those holiday party photos? Chop chop. Why? Blogging gets people talking. A good chat leads to another conversion. That puts money in the bank. The crowd goes wild. You’re winning.
Three Easy Vancouver Hikes for Bob the Bullish CEO
< ! - Posted May 17, 2012 @ 2:00 - - >After a Web strategy meeting, Mary wants to tell Bob to take a hike. His board wants to tell him where to go and how to get there. That's why this week I'll share three easy Vancouver hikes for Bob the CEO, a man who suffers from content marketing apprehension ... read more
Facebook LinkedIn TwitterHow to Marry Abroad When North Carolina Fails You
< ! - Posted May 11, 2012 @ 11:00 - - >My father, a retired serial entrepreneur, always says, "Never bring up religion or politics." His advice works well for Christmas dinner with my Republican uncle, but today I must speak out. Early in my life, long before bike lanes and overpriced organic celery, I have this goal: I want to live ... read more
Facebook LinkedIn TwitterA Place for African Penguins and Good Writers
< ! - Posted May 04, 2012 @ 12:15 - - >On May 18, African penguins join Vancouver Aquarium. These penguins aren't from islands on Benguela Current. They come from zoos, thanks to the Species Survival Plan of the Association of Zoos and Aquariums. Why? They can no longer thrive in the wild, and they face extinction. Likewise, the number of good ... read more
Facebook LinkedIn TwitterWorkaholics to Visit EPIC Expo on a Weekday
< ! - Posted April 27, 2012 @ 8:00 - - >On May 11, my wife and I will play hooky from her stationary and my style guides to attend EPIC Expo, Western Canada's largest sustainability lifestyle showcase, at Vancouver Convention Centre West. We haven't enjoyed a day off together in a long time. Why not? Mercury? No… We both love what ... read more
Facebook LinkedIn TwitterMobile Copywriting Doesn’t Mean I’ll Come to You
< ! - Posted January 13, 2012 @ 9:00 - - >I'll write more copy for mobile websites, interactive applications and multimedia messages. Mobile marketing is on the rise. Copywriters, editors and search engine experts must learn to adapt. I've discovered and used three key elements to produce effective mobile content. 1. Mobile writing must relate. I help mobile marketing agencies, advertising campaigns and interactive ... read more
Facebook LinkedIn TwitterSimilarities Between Headlines and High Heels
< ! - Posted January 06, 2012 @ 9:00 - - >What do headlines and high heels have in common? Headlines and heels can be sexy. They can be pointed or rounded. They can spark conversation or alienate the wrong audience. If your story has legs—or if your legs have a story—the headline one writes or heels one wears must lead the ... read more
Facebook LinkedIn TwitterPlease, No Foreign Characters
< ! - Posted December 30, 2011 @ 9:00 - - >Ambiguity arises when words or phrases easily yield more than one meaning. For writers, copy that's open to interpretation can become, often figuratively, a pain in the butt. I open a web application form, which contains fields for input, not a model for software. Fields? Kate Moss? I know, right? The ... read more
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