Poison Control Center reminds you not to ingest poison…

Some ideas are obvious. Good ideas may come from Transcendental Meditation, conversations and, as Roger von Oech prescribes, “a whack on the side of the head.” I’m a copywriter who consistently develops good ideas that can work in many ways, from a video with dozens of retweets to a viral blog post on Facebook.


Web Marketing Business Writing for Blackwave.net

Web Marketing Business Writing for Blackwave.net

<!- Problem –>
Since 2008, Blackwave.net has filled a niche for multi-textured web design. To continue their growth plan, the partners needed clear, precise content for the web marketing business.

<!- Solution –>
Our website copy team provided all web writing. We introduced Blackwave Creative’s passions, unique position and products to clients and agencies, using web marketing business strategies.

<!- Outcome –>
With our progressive approach to web writing, we raised the web marketing business’s Page Rank from 2 to 5 and increased traffic by more than 700 per cent in just four months.


Website Copy Writing for WordPressFarmer.com

Website Copy Writing for WordPressFarmer.com

<!- Problem –>
Blackwave.net relies on a series of single-page sites—marketplaces—to attract a niche market to its design, development and marketing firm. WordPress Farmer required website copy.

<!- Solution –>
Our writing business provided website copy. Candace Sessoms and Candace Howcroft teamed-up to strike a balance between an imaginative concept and SEO content writing requirements.

<!- Outcome –>
With a playful concept and focused copy, WordPressFarmer.com was noticed immediately, helping the single-page site go viral in a matter of weeks. You may review the website copy.


SEO Content Writing for LogoCranium.com

SEO Content Writing for LogoCranium.com

<!- Problem –>
When a newly formed logo design team set out to hang a shingle and find small business clients, they needed SEO content writing for their new domain name: LogoCranium.com.

<!- Solution –>
Our SEO content writing team provided a lead capture layout for the single-page site. Plus we provided website copy, email copy and one cheeky ad slogan: right brains for your brand.

<!- Outcome –>
Since launching LogoCranium.com with our SEO content writing, these logo designers have gained a steady following of startupreneurs needing logos, letterhead and marketing materials.


SEM and Website Writing for RescueSEO.com

SEM and Website Writing for RescueSEO.com

<!- Problem –>
RescueSEO.com offers site-saving solutions for businesses who must increase its online presence. An SEO specialist and a website writer were needed to complete this project.

<!- Solution –>
SEO specialist Candace Howcroft and website writer Carey Sessoms provided SEO content writing that followed search marketing best practices, yet remained cheesy (for branding).

<!- Outcome –>
With SEO content writing and a website copy that balanced the latest techniques with age-old puns, RescueSEO.com helped business owners and online marketers save their sites.


Virtual Tour Script Writing for Viterra.ca

Virtual Tour Script Writing for Viterra.ca

<!- Problem –>
Viterra is a global agribusiness with an extensive reach, but after a merger, internal teams, partner businesses and stakeholders didn’t fully understand the company’s new global assets.

<!- Solution –>
While writing with Creative Fire, Carey teamed up with Art Director Patrick Breton to reveal the key strengths of the grain-handling pipeline. He wrote a storyboard and created an A/V script.

<!- Outcome –>
This video shares a major part of the globally-focused business. Carey’s script, outlines and creative collaboration provided a blueprint for future pipeline-focused videos on Viterra.ca.


Website Bio Writing for Creative-Fire.com

Website Bio Writing for Creative-Fire.com

<!- Problem –>
Creative Fire has been a corporate communication agency for more than a decade, providing business writing to Canada stocks. Although corporate-focused, the team wanted to exhibit fun.

<!- Solution –>
Bio writer Carey Sessoms interviewed a staff of 20 people to get the interesting facts and fun stories needed to turn button-down corporate innovators into a fun group of creatives.

<!- Outcome –>
The bios helped launch a website that struck a balance between professional communication agency and charismatic experts, allowing clients and prospects to get to know the team.


SEO Content Writing for PatrickBreton.com

SEO Content Writing for PatrickBreton.com

<!- Problem –>
PatrickBreton.com showcases the portfolio of the senior-level art director, illustrator and graphic designer Patrick Breton. He wanted to better target the right people through search.

<!- Solution –>
Carey Sessoms provided keyword research, website copy and social networking tips to help the seasoned art director go from image-focused to visitor-focused on-page text and meta data.

<!- Outcome –>
PatrickBreton.com not only received the right traffic, Patrick heard from headhunters, advertising agency execs and web development firms, ultimately leading to career opportunities.